Causecast

Struggling families are counting on you to light up their world by giving gifts of hope this holiday season.

The world needs your help to show that “giving” is about more than what you can buy at your nearest mall. The biggest shopping day of the year, “Black Friday,” is right after Thanksgiving. A quick three days later comes “Cyber Monday,” the year’s biggest shopping day online.

Even with the looming world economic crisis, experts estimate that more than $5 billion dollars will be spent on consumer goods during these two days alone. It’s a staggering figure, especially when you consider the potential for sustainable change in the lives of struggling families if just a portion of that spending went to alternative gifts to honor those we love. These families need your help.

Gifts to Heifer International can light up the future of families around the world. Give now!

And now, more than ever, is the time to give. When the global economy sputters, the world’s poor are affected the most, often in tragic ways. So, this holiday season why not give a meaningful gift that helps others lift themselves out of hunger and poverty. What if we could get thousands of people to join together to say “Enough stuff! I want to give a gift that really means something!”

Gifts that mean a new life for those like Cosmas and Edina Mgassa in Tanzania, a young couple who once struggled to feed and care for their infant daughter. But the gift of a Heifer goat has brought ample supplies of food and medicine, and, perhaps most importantly, a sustainable future. The couple has since passed on the gift to others in their village.

We hope that you’ll continue the giving tradition as Cosmas and Edina did by honoring someone you love with an online gift from Heifer this year.

Then, pass on this email to a few friends and challenge them to light up Black Friday themselves by giving gifts that can change the future.

And don’t forget that Heifer Honor Cards are available for all gifts, but they should be ordered before December 12 to reach their destination in time for the holidays. You can also email or print cards online anytime.

If each of us takes a minute this weekend to help shine some light on Black Friday (and Cyber Monday), then maybe the whole world could see that holiday “giving” is also about sharing hope for a better future.