bedroommuse's Blog
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Growing Your Nonprofit: Just Add Marketing
- Posted on 10.24.09
150,000+ and counting.
That's the number of official nonprofit organizations active in California, according to 2005 statistics*.
I'm learning of the challenges facing many nonprofits seeking corporate sponsorship. How does a nonprofit or charity group strike up this benficial partnership?
By offering marketing solutions, not fundraising problems.
We know nonprofits need funds, They need grants, endowments, and volunteers to get the job done. Corporations know this, too.
Reaching out to a corporation requires the nonprofit's understanding of how a long-term relationship is the best strategy to get some of those dollars and support.
Many of the tools and abilities needed to win over those in corporations lie in PR-related functions and its thinkers.
I write this in anticipation of meeting with several marketing and public relations from corporations who have built reputations sponsoring charitable organizations and causes, both nationally and locally.
My challenge is outlined above: There are so many with the same problem but who has a marketing solution?
*Source: http://nccsdataweb.urban.org/PubApps/reports.php?rid=2
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