Why I Participate
Isn't it time for us to remove those earplugs? Isn't it time to take a stand. SO we decided to kill the “it’s not my business” mentality... and created the Bell Bajao! campaign. Bell Bajao! or Ring the bell! is an awareness and intervention campaign against domestic violence. It uses media, education and pop culture to reach out and cause change in the zeitgeist.
About Me
Bell Bajao, Breakthrough's intervention and awareness campaign to stop domestic violence, was recently released in India by Actor Boman Irani. This is a 360 degree campaign with TV and radio spots, press ads, an online campaign (www.bellbajao.org) and mobile video vans travelling across 6 districts in Uttar Pradesh, Karnataka and Maharashtra. The campaign has been created by O&M India pro bono.
My Interest
At Breakthrough, we work on women's rights. Our Campaigns have dealt with women who are HIV/AIDS victims, who suffer from Domestic Violence amongst others.
Blog Posts
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Alice Sly recently posted a link on Twitter, which is being frequently re-tweeted by a number of Tweeps.
The link leads to a report by Dave Wagner of WCNC.com, which brings to attention, the tur...
- Posted on 05.16.09
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- 0 Comments
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- Posted on 05.16.09
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- 0 Comments
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- Posted on 05.16.09
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- 0 Comments
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