BRDGBLDR's Blog
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END WORLD POVERTY AND INEQUALITY
- Posted on 09.25.08
THINK.MTV.COM & MTV NETWORKS TO WORLD PREMIERE
WILL. I. AM’S NEW VIDEO INSPIRED BY GLOBAL INITIATIVE
Celebrities Band Together to End World Poverty and Inequality in
“In My Name”
New York, NY, September 25, 2008 – Think.mtv.com, MTV’s online community for youth activism, today announced it will world premiere Will.i.Am’s new inspirational video, “In My Name.” The video, written by Will.i.Am, the lead singer of the band Black Eyed Peas, seeks to engage ordinary people around the world in the fight to end poverty. With a range of high profile supporters including Kristin Davis, Fergie, Mischa Barton, Emmanuel Jal and Ela Bhatt, to name a few, will air on Think.MTV.com today and run throughout the day on MTV2, mtvU, MTV Tr3s, MTV Hits, MTV Jams, MTV.com and MTV Mobile. Viewers in the United Kingdom and Australia will also be able to watch the video on their local MTV stations. Log on to http://think.mtv.com/ now to check out the video. Additionally, MTV Hits will highlight issues around poverty all week in its “In My Name Weekend on MTV Hits,” including Artist Hitlists Alicia Keys “Keep a Child Alive,” Coldplay “Make Fair Trade” and John Legend’s “In My Name.”
The title of the “In My Name” track, which was recorded by several international artists and Will.I.Am, originated from the major new campaign initiative in New York called “In My Name.” “In My Name” is an interactive global campaign under the banner of GCAP (Global Campaign Against Poverty), Oxfam, Comic Relief and Save the Children. The campaign, which harnesses the best of interactive technology and popular culture to engage ordinary people in the fight against poverty, utilizes an interactive Web site where activists around the world can connect and demonstrate their commitment to ending poverty and inequality.
The “In My Name” initiative will build enthusiasm and provide a venue for people around the world to tell their government about the importance of eliminating global poverty and meeting the Millennium Development Goals. For more information on the In My Name global campaign visit http://www.inmyname.com/
Think.mtv.com is the destination for young people to get heard by uploading media, connecting to peers, celebrities and expert organizations, and taking action on important issues that matter to them most, including poverty. The “Poverty and Disease ” Think.MTV.com page and the “Take Action ” Think.MTV.com page offer additional information on ways young people can get engaged on this issue.
About Think.MTV.com
Think MTV (Think.MTV.com) is dynamic, multimedia-driven and enables youth to easily learn more about the issues that matter to them most, share their opinions -- via uploaded online videos, podcasts and blogs – and connect with others to make a difference. The site is one of the only to reward members for positive actions taken online or off, serving up chances to hang out with socially conscious celebs, access to exclusive MTV events, exposure on MTV and other national media outlets, as well as grants, scholarships and more. Think.MTV.com was built and launched with the support and expertise of The Case Foundation, The Bill & Melinda Gates Foundation, The Goldhirsh Foundation and The MCJ Amelior Foundation. For more information or to build a profile and become involved, visit Think.MTV.com.
About MTV
MTV is the dynamic, vibrant experiment at the intersection of music, creativity and youth culture. For over 26 years, MTV has evolved, challenged the norm, and detonated boundaries -- giving each new generation a creative outlet and voice that entertains, informs and unites on every platform and screen. On-air, MTV has been the number one rated 24 hour ad-supported cable network P12-24 for 16 straight years. Online, MTV.com scored double-digit growth in 2007 and MTV launched 15 dynamic online communities and eight new virtual worlds. On the go, MTV Mobile is the #1 music brand in the wireless space – delivering 90% more streams than in 2006. And MTV’s successful sibling networks MTV2, mtvU and MTV Tr3s each deliver unprecedented customized content, super-serving music fans, college students and young American Latinos like no one else. MTV is part of MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), one of the world’s leading creators of programming and content across all media platforms. Wanna know more? Come on in… www.mtvpress.com .
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Related causes: Youth, Human Rights
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