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DirecTV To launch Its Own Web Video Service
- Posted on 08.07.09
The satellite tv operator DirecTV is planning to launch its own web video service with cable tv networks under the standards known in the industry as” TV Everywhere”. The move would allow 18 million subscribers of DirecTV to access cable tv on web for free as long as they are subscribed to DirecTV.
“TV Everywhere” has a set of principles for pay-TV distributors that allow them to offer cable programming online. While DirecTV is agreeing on those principles, it intends to use its own technology that will create a brand name for its company. This is what Comcast has done with “On Demand Online”.
The trials of “TV Everywhere” are limited to TV distributors and have distribution deals with cable networks; the addition of DirecTV would bring an entirely different company into the mix. Unlike cable and telcos, DirecTV does not have an Internet access business nor does it have its own content.
DirecTV however provides content over the web and to the mobile phone subscribers of NFL Sunday Ticket through a service called Supercast.
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