CPX Interactive Donates Ad Space to Diamond Empowerment Fund

The online ad network CPX has named The Diamond Empowerment Fund as the next beneficiary of their philanthropic division. CPX has donated 50,000,000 ad spaces. When they ran the first D.E.F. PSA it generated 50,003,072 impressions served, and 49,299 clicks. Prior to these ads the D.E.F. site averaged 60 hits a day. Mike Seiman, CPX CEO explains “Coming off our successful partnership with Russell Simmons and the Hip- Hop Summit Action Network on our Vote For It! ‘08 initiative, we were eager to further increase the synergies between our distribution strength and the myriad of good things that Russell is attached to,”

“DEF is all about awareness, and that’s something we can really drive … and we are happy to do it for causes with their hearts in the right place.” Previous CPX beneficiaries include www.SaveDarfur.org and www.Liveearth.org.

For full story go to: http://sev.prnewswire.com/advertising/20080731/NYTH08431072008-1.html

Posted by CauseNews
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08.29.08
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Tags: russell simmons, diamond empowerment fund

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