Adrian Grenier And Peter Glatzer Launch SHFT In New York City
by ERICA LIEPMANN, Causecast Editor
Eco-conscious actor Adrian Grenier and producer Peter Glatzer, the team behind Planet Green’s “Alter Eco” and “The Green Life,” have teamed up once again to launch SHFT, a green lifestyle website. The site will focus on the best of technology innovation and green living – in their words, “curating the culture of today’s environment.”
So far, the website features an online store with a selection of green gifts ranging from organic underwear to lamps made from recycled materials. The site will launch in its entirety on December 15, to coincide with the SHFT launch party in New York City.
You can join in the eco-festivities at the New York Wired Store, where Grenier and Glatzer have curated the green section of the store. In an interview with the Huffington Post Green section, Grenier spoke of his collaboration with the Wired Store and the move toward a green economy, explaining, “I think more and more the one thing everyone can get together on is the need to be responsible consumers. We are slowly becoming one unified demographic in terms of the environment, and that includes Wired lovers.”
The launch party is blasting off at 6:30 on Tuesday, December 15 at the Wired Store on 415 West 13th Street.
RSVP by e-mailing RSVP@sunshinesachs.com – tell them Causecast sent you!
Adrian Grenier also engages social issues through his music. Check out this interview with his band, the Honey Brothers.
- Posted by Causecast
Related causes: Arts, Community, Environment
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HAH! Erica, I'm the one in charge of collecting the RSVPs. We've gotten a few so far from Causecast, but we want more. Keep 'em coming!