Keep a Child Alive has recently released a new video to promote its text message donation campaign. The clip features John Mayer, Tyra Banks, Queen Latifah, Justin Timberlake, and Alicia Keys asking fans to donate $5 by texting ALIVE to 90999. Alicia Keys, Co-Founder and Global Ambassador for Keep a Child Alive, knows from experience that powerful things can happen when celebrities use their publicity to promote a good cause. In the Fall of 2008, Keys raised over $40,000 in mobile donations by asking concert goers to text ALIVE to 90999.
Give $5 Text Alive to 90999 from keepachildalive on Vimeo: http://vimeo.com/3922953
The video is being released in the midst of Keep a Child Alive’s student produced PSA contest. Participants in the contest will produce similar videos, encouraging viewers to donate $5 by texting ALIVE to 90999. Two Grand Prize winners will be selected to travel to Africa with Keep a Child Alive in January of 2010. We hope that the newly released red carpet video will raise awareness about the organization and the PSA contest that is currently underway!
For more information, and to read the official contest rules, visit http://statravelers.com/kca_psa_entries/
Tags: keep a child alive, alicia keys, leigh blake, john mayer, text campaign, queen latifah, justin timberlake, tyra banks
