Think Indian

Humanity has no greater inspiration than the American Indian. For thousands of years, Indians have continued to thrive in the land we call home. Their success in living in harmony with the land springs from the way in which they think, which informs their lifeways. The Think Indian public service advertising campaign created by Portland, Oregon-based Wieden+Kennedy for the Fund depicts how tribal colleges and universities are preserving the uniquely Indian way of thinking while embracing the latest research and technology. The newest addition to the Think Indian campaign has been unveiled, and includes a 30 and 60-second television advertisement featuring the music of rock musician Neil Young.